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Windows XP: Difference between revisions
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==Marketing== | ==Marketing== | ||
Windows XP was initially marketed with the slogan ''Prepare to Fly'', although it was later changed to ''Yes You Can'' as a direct result of [[w:September 11 attacks|several real-world terrorist attacks occurring on 11 September 2001]].<ref>[https://www.n-tv.de/technik/Neuer-Slogan-fuer-neues-Betriebssystem-article135574.html "Windows XP": Neuer Slogan für neues Betriebssystem], ''ntv'' (german). 12 October 2001.</ref><!-- If possible, replace with English source. This ref was taken from Winhistory.de.--> The TV advertisements used the music track ''[[w:Ray of Light (song)|Ray of Light]]'' from [[w:Madonna|Madonna]] as background music. The initial marketing campaign was refreshed in 2004 with the release of [[Windows XP build 2600.2180|Service Pack 2]], with the slogan once again changed to ''Everything is Possible''. This campaign ran until late 2006. The term "XP" in the product's name stood for ''eXPerience'', reflecting the new user interface brought forth by [[Luna]] and its variants, and was referenced heavily in its advertising campaign. | Windows XP was initially marketed with the slogan ''Prepare to Fly'', although it was later changed to ''Yes You Can''<ref name="YesYouCanAd">Microsoft. [https://archive.org/details/WinXPCommercial Windows XP "Yes You Can" TV commercial]. 17 October 2001.</ref> as a direct result of [[w:September 11 attacks|several real-world terrorist attacks occurring on 11 September 2001]].<ref>Day, Julia. [https://www.theguardian.com/media/2001/oct/12/marketingandpr.terrorismandthemedia1 Microsoft scraps 'fly' slogan after US attacks], ''The Guardian''. 12 October 2001.</ref><ref>[https://www.n-tv.de/technik/Neuer-Slogan-fuer-neues-Betriebssystem-article135574.html "Windows XP": Neuer Slogan für neues Betriebssystem], ''ntv'' (german). 12 October 2001.</ref><!-- If possible, replace with English source. This ref was taken from Winhistory.de.--> The TV advertisements used the music track ''[[w:Ray of Light (song)|Ray of Light]]'' from [[w:Madonna|Madonna]] as background music.<ref name="YesYouCanAd"/> The initial marketing campaign was refreshed in 2004 with the release of [[Windows XP build 2600.2180|Service Pack 2]], with the slogan once again changed to ''Everything is Possible''. This campaign ran until late 2006. The term "XP" in the product's name stood for ''eXPerience'', reflecting the new user interface brought forth by [[Luna]] and its variants, and was referenced heavily in its advertising campaign. | ||
Initially, it was rumored that Windows XP would be released in early 2002, which Microsoft denied in that it would already be released on 25 October 2001.<ref>[https://web.archive.org/web/20010611054855/http://www.zdf.msnbc.de/news/78308.asp?cp1=1 Windows XP kommt bereits im Oktober], ''ZDF.MSNBC (german)''. 13 May 2001. Archived from the [http://www.zdf.msnbc.de/news/78308.asp?cp1=1 original] on 11 June 2001.</ref><!-- If possible, replace with English source.--> | Initially, it was rumored that Windows XP would be released in early 2002, which Microsoft denied in that it would already be released on 25 October 2001.<ref>[https://web.archive.org/web/20010611054855/http://www.zdf.msnbc.de/news/78308.asp?cp1=1 Windows XP kommt bereits im Oktober], ''ZDF.MSNBC (german)''. 13 May 2001. Archived from the [http://www.zdf.msnbc.de/news/78308.asp?cp1=1 original] on 11 June 2001.</ref><!-- If possible, replace with English source.--> | ||